Amante is a leading lingerie brand in the country and has its stores in nine cities in India. They have been running contests for their in-store sales women, to encourage them to do well at the store level and represent the company in a desired fashion. The contests included giving away Amante lingerie wear to groomed sales women. However, the sales women weren’t very motivated to achieve the targets – since the reward wasn’t aspiring enough.
We curated an Expree box which included categories such as Adventure activities, Professional & Leadership development, Hobbies and Gift Vouchers. The curation made the Expree box not only aspirational, but also included aspects that Amante wanted their sales women to work on like grooming and managerial skills.
Happy sales women sell more! Apart from better sales – Amante also contributed to the development of their sales staff which will not only help the women themselves, but also Amante in the long run.