Zynga is a multi-million dollar gaming company, and has the tradition of gifting big every year – they love indulging their performers. They have previously gifted character merchandise from games they have developed - including hits like FarmVille, Zynga Poker and more. All this merchandise is proudly displayed on all desks, however, merchandise gifting misses the “zing” in Zynga.
The prospective recipients are a fun bunch of people, many of whom have previously been gamers. We created an Expree box for Zynga that included a mix of international trips, luxury chauffeur services, Balloon Soccer amongst others. The price range of the boxes was from Rs.5000 to Rs.50,000 depending on the recipient’s seniority.
Zynga put a “zing” to their Employee R&R program and were also able to gift memories to their performers. The recipients earned themselves some bragging rights because they work at Zynga, in addition to an awesome experience.